![]() It allows you to access the statistics of a keyword up to the current date.Let’s summarize what Google Trends allows us to do If you manage to take advantage of this tool, we assure you that you will find an essential part for any digital marketing strategy in your business. Knowing the basic functions of Google Trends is very simple. The good thing about this tool is that it presents data graphically, so it’s very useful for a presentation in a company, for example. This will allow us to have more effective strategies when it comes to differentiating ourselves from our competition or capturing another type of audience that is useful to us at a given time. Know the evolution of our brand or company’s search trends.Know which keywords are searched for to a greater or lesser extent.The basic information for an SEO strategy comes out of this place, which is why it is indispensable! Imagine that we can, among other things: This helps to compare between several terms or words to know which ones increased their search and which ones decreased. Likewise, it also allows us to see how certain keywords have evolved over a certain period of time. This is essential for digital marketing, as it allows us to know the search trends in Google and the most popular topics. Through graphs it can show us what keywords are the most searched for in certain periods of time, in certain places we choose, or certain related topics and other more specific details. We could say in short that Google Trends is a free tool that is made to show the search patterns of one or more keywords that interest us.
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